ACCA UK, AccountingWEB and PracticeWeb cement their partnership
ACCA and SIFT have signed a formal partnership agreement (MoU) which signals a new level of cooperation between the professional body and leading SIFT brands, AccountingWEB and PracticeWeb.
ACCA and SIFT share a common purpose to advance the reputation and drive growth within the accounting profession. AccountingWEB community members, PracticeWeb clients and ACCA clients will now all be able to benefit from shared insight into the changing needs and challenges of the accounting profession.
The partnership also seeks to increase the awareness and reach of both organisations, encouraging wider engagement and creating connections between ACCA members, the AccountingWEB community and PracticeWeb clients.
The partnership will drive activity tackling the most important day-to-day challenges for firms such as effective digital marketing, talent retention, digitalisation and best practice.
Claire Bennison, head of ACCA UK, says: ‘We’re delighted to have signed this MoU to amplify the joint impacts of ACCA and SIFT. Through this new partnership, we’re aiming to challenge the status quo and promote the rise of a modern, diverse accountancy profession.
‘ACCA aims to support small to medium firms by providing best practice approaches, guidance and routes to attract the right type of talent. This partnership allows both parties to expand the reach and efficacy of our guidance while celebrating those driving the profession forward.’
Tom Dunkerley, CEO of SIFT, says: ‘This partnership strengthens the existing connections between AccountingWEB, PracticeWeb and ACCA. By working together and sharing insights on the behaviour of our audiences and clients, we can deliver even more value to our clients and members.
‘Accountants have been thrust into the spotlight in recent weeks, as they have sought to help UK business through the coronavirus crisis. We aim to keep them in that spotlight and show the accounting profession to be indispensable to the long-term success of the UK economy.’