Discover how to be confident in what you charge and win bigger and better clients. In this webinar, Heather and Ashley will be showing you:
what services you should be charging for (and how much money you are losing by not charging for them)
how to set your prices so that your clients are happy to pay for them and you make a decent profit margin
the three fundamental but easily fixable mistakes most firms are making which are the root cause of why they struggle to sell their top package and advisory services to clients
why your marketing and sales technique is actually causing you to attract price sensitive clients and what you can do about it
how buyer behaviours have changed over the last 10 years which means you now need to talk about fees on your firm’s website or risk only attracting price-sensitive clients
simple tools and techniques you can use to be confident in your pricing with clients that will eliminate virtually all challenges you will get from prospective clients when you tell them your fee.
About the speakers
Heather Townsend:Founder and Author of The Accountants Millionaires’ Club
Heather is the award-winning and best-selling author of five books, including The Go-To Expert and The Accountants Millionaires’ Club. She regularly features in top 10 lists of influencers for the accountancy profession.
Ashley Leeds: Senior Account Manager at The Accountants Millionaires’ Club
Ashley has spent the last decade working for software vendors helping accountants grow an efficient and effective practice. Not only is he an expert on systems/technology for accountants, he’s also passionate about client service excellence and business development in general. Ashley works with club members, both on a group and 1:2:1 basis, to help them grow their practice. He has previously worked with Digita and Intuit.