understand the importance of protecting your own and your clients’ livelihoods by recognising the impact of IP such as website ownership, logos and brands
recognise that the value of IP can often far outweigh the value of the physical assets within a business
find out and ask questions about how to help your and your clients’ businesses benefit from recognising IP
find out and ask questions about how you can use the latest developments in electronic services, freely available company information and accounts data to benefit your practice and your clients’ businesses
listen to forthcoming developments that will impact on how you advise clients on such aspects as company formation, company names and new filing requirements.
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